10 Best Singapore Influencers Creating Top Social Media Content (2024)

Are you looking for the best influencers in Singapore? Some of these influencers specialise in niche such as fashion, lifestyle or even food! Check out the best influencers in Singapore for the latest updates!

Updated on May 7, 2023 


Natalie Tan
Best Singapore Influencers
10 Best Singapore Influencers Creating Top Social Media Content (2024)
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Singapore Influencers

It goes without saying that Singapore’s most powerful influencers are priceless. The country has fostered a plethora of youthful personalities who have grown to become fashion idols, businesspeople, and many other accomplishments.

The fact that every move of these influencers is being followed by so many social media users should come as no surprise. These social media users frequently do so without even realizing it. 

You’ll be exceptionally informed about them with this list we have created. In random order, here are some of the best Singapore’s influencers.

What Are Influencers?

Influencers are people who have a large following and use their social media to promote products or services. The word “influencer” is often used interchangeably with the words “celebrity” and “celebrity blogger.” However, the two terms do not mean the same thing.

A celebrity is someone who has achieved fame in any of a variety of fields such as film, sports, music, politics and business. A celebrity blogger is someone who maintains a blog or website that goes viral very quickly.

Best Influencers For Your Marketing Campaigns

A good influencer marketing campaign can be the key to success for your company. It is important to find the right influencer that will generate the best results for your company.

There are many ways to find a good influencer but it is important to remember that each and every one of them has their own pros and cons. Some of them are free and some of them are not so free.

Some of them require a lot more work than others and some of them just take a few minutes. But in the end, it is all about finding the best fit for you and your company’s needs.

best iconBest Influencers in Singapore (2024)

Our team of experts have researched and curated a list of the Best Influencers in Singapore. Our list of recommendations are based on ours and others' first-hand experience, so it will be helpful for you! Let's not wait and get to it!

best iconBest Lifestyle Influencers in Singapore (2024)

1. Willabelle Ong

DetailsA Singapore-based storyteller, artist and photographer who enjoys travelling the world and taking long walks with her lover.
ContactEmail: info@paledivision.com
Social Mediahttps://www.instagram.com/willamazing/?hl=en

Hollywood star Vanessa Hudgens is a fan of hers. Willabelle Ong has become a cultural icon in the fashion industry as a result of her imaginative and high-quality photos of luxury goods. Her beautiful and luxurious photography draws leading companies and notable figures from all over the world.

She has been recognized in international publications, including MTV Style, Billionaire, Harper’s Bazaar, Cleo, The New York Times, Teen Vogue, NYLON, Fashion TV, and many others.

2. Yoyo Cao

DetailsWhile she is widely known for her vivid style choices, her innate creativity and natural editorial flair have caught the eye of high fashion labels like Chanel, Gucci, Fendi, Dior and Louis Vuitton. Yoyo has been roped in for event appearances, appointed as an ambassador, conducted styling sessions and fronted social media campaigns for various brands.
ContactEmail: contact@yoyokulala.com
Social Mediahttps://www.instagram.com/yoyokulala/?hl=en

Yoyo Cao, popularly known as yoyokulala, is a fashion social media influencer who has gained international attention for her unique and colorful style choices. She is interested in fashion that helps women feel confident and strong while being elegant and feminine.

Her ability to merge modern trends with what some may describe a borrowed-from-the-boys style has wowed her fans. 

Regardless of where she appears or how provocative her clothes are, she is a trailblazer. Her signature bespoke costumes have become memorable. Truly a trendsetter!

3. Xiaxue

DetailsA Singaporean blogger and online television personality who writes about her life, fashion and local issues in a provocative style.
Social Mediahttps://www.instagram.com/xiaxue/?hl=en

In Singapore, Xiaxue is a famous blogger. She clearly deserves to be on this list of top influencers in the country. She has approximately 600,000 followers.

However, after she started her own family, she shifted to chronicle her daily life as a parent. Her topics focus on her new parenting approaches, birth experience, and children’s experiences.

4. Xin Lin Khaw

DetailsI blog about anything and everything — travel, lifestyle, beauty, reviews, etc.
ContactEmail: hello@xinlinnn.com
Social Mediahttps://www.instagram.com/xinlinnn/?hl=en

Xin Lin Khaw shares her professional photography adventures through her blog and social media contents. On her blog, she gives her thoughts on hotel and lodge accommodations, sightseeing, places to eat, and many other stuff.

Xin Lin’s fans have stuck with her for many years because she is careful and genuine in her descriptions of her experiences. She even goes into detail about the ins and outs for each place she visits. She also gives cuisine recommendations and information hidden wonders in the archipelago. 

5. Soh Pei Shi

DetailsSoh Pei Shi is a Singaporean lifestyle blogger and YouTuber who portrays Pei Shi.
ContactEmail: hello@speishi.com
Social Mediahttps://www.instagram.com/speishi/?hl=en

Soh Pei Shi discusses travel and beauty on her YouTube channel. Her most successful video on the video sharing website has garnered approximately 500,000 views. It offers hairstyling instructions. 

She has collaborated with a wide range of businesses and personalities. She has also written various beauty lessons, which have garnered her sponsorship from well-known companies like the Innovative Dermatological Solutions (IDS). She has worked with Sunsilk, Olympus, Cleo Hair, and other popular brands.  

6. Danil Palma

DetailsA content creator and fitness trainer
Social Mediahttps://www.instagram.com/whathebronte/?hl=en

Danil Palma is a regular blogger who loves to travel and chronicle his amazing adventures. 

He’s recognized for his elegant fashion choices. In fact, he was voted Male Style Star of the Year for his fashion sense. He is a sucker for car racing. Seeing the cars firsthand, he describes how they are maintained throughout a race. 

7. Shaun Tupaz Anthonio

DetailsShaun Tupaz is an Entertainer thats armed with quick wit and sense of humour. 
Social Mediahttps://www.instagram.com/shaun_tupaz/?hl=en

Everyone is aware that exercising can be tedious and tiring some sometimes. With Shaun Tupaz Anthonio as a professional trainer with a great sense of humour, you won’t get bored.

Because of his entertaining and interesting content, he is able to make his audience laugh while also promoting a healthy living. You’ll have a great time without even knowing it if you follow his exercises.

8. Leanne Ho

DetailsI am Leanne Ho, the creative behind @loveforskincare. Colours and visuals inspire me, which I share via snapshots of my life, beauty routine and style picks. Being behind the camera keeps me relaxed and helps me express how I like to see the world with positivity and grace.
ContactEmail: leanne@loveforskincare.com
Social Mediahttps://www.instagram.com/leanneho/?hl=en

Beauty blogger and author Leanne Ho operates the “loveforskincare” website, which covers a wide range of topics such as fashion choices and beauty regimens. Her blog contains the most current cosmetic product releases as well as her candid thoughts about her experiences with them.

She was named one of the finest beauty influencers in Singapore by Harpers Bazaar. According to the publication, she is a true professional of the local beauty industry. 

best iconBest Lifestyle Influencers in Singapore (2024)

9. Daniel Ang (DanielFoodDiary)

DetailsFeaturing local cuisine, gourmet food, international restaurants and more, DanielFoodDiary.com introduces some of the best food and dining experiences in Singapore and around the world.
ContactEmail: danielfooddiary@gmail.com
Social Mediahttps://www.instagram.com/danielfooddiary/

The DanielFoodDiary blog is hosted by Daniel Ang, who works as a professional corporate trainer and lecturer in Mass Communications and Social Media at many colleges. He has been able to create exceptional food and dining-related content in his blog because of his background and experience.

He helps visitors to the archipelago in having an unforgettable dining experience with his blog entries about excellent local cuisine, foreign restaurants, gourmet food, and many other things. 

He goes to great lengths to meet and talk with restaurant owners and share all he learns with his audience, allowing people to learn more about the food-making process and also the mission of each restaurant.

10. Seth Lui

DetailsSethLui.com is an online publication that curates food and lifestyle content across Singapore and the greater region of Southeast Asia. We share content that is approachable and deeply informative for the sole purpose of getting you, our readers, excited about life and all aspects of living. 
Address625 Lorong 4 Toa Payoh General Magnetics Building #04-01 Singapore 319519
ContactEmail: sales@sethlui.com
Social Mediahttps://www.instagram.com/sethluicious/?hl=en

Ricepaper was founded by Seth Lui, a Singaporean cuisine reviewer and journalist. Seth generates thousands of articles for people who seek the best dining experience in Singapore and abroad. 

Seth Lui is reported to be the country’s most-read digital food journal, with fair assessments and discussion of a wide range of culinary topics, from hawker cuisine to restaurant reviews.

Frequently Asked Questions (FAQs)

Check out some of the Frequently Asked Questions (FAQs) about Influencers in Singapore.

What Are Influencers?

Influencers are people who have a large following and use their social media to promote products or services.


We have reached the end of the article! We’re glad that you made it this far! Now that you have our list of the best influencers in Singapore, do let us know if you feel that there are others that should be part of this list!

We hope this article that we have reviewed has been helpful for you! If you find this article helpful, do check out other related articles in Singapore!