13 Best Advertising Agencies in Singapore: Global Networks, Boutiques & What Each Is Known For (2023)

An advertising agency plans and produces campaigns: the strategy, the creative and the media that put a brand in front of people. Singapore has two broad camps, the big global networks with regional muscle and deep client rosters, and independent boutiques that move faster on branding, design and social. Which suits you depends on your budget and the job. Here are 13 worth shortlisting, each with its area, focus and what it is known for.

1. ENCE Marketing Group

Raffles Place (CBD) · full-service marketing · established 2007.

A homegrown, full-service marketing agency running since 2007, ENCE covers branding, public relations, events, digital and social campaigns and copywriting under one roof. Its focus is measurable returns for local brands and companies. A good fit if you want strategy through to execution from a single team rather than several specialists.

2. The Little Black Book

Tai Seng · motion graphics and social media.

The Little Black Book is a motion-graphics and social-media agency built around helping brands reach always-on, scroll-happy audiences. Its lane is animated and video-led content for social feeds. Worth a look if your campaign lives on Instagram, TikTok and YouTube rather than billboards.

3. AP Media Asia

Ubi · immersive media and virtual production · 15 years in the trade.

With 15 years behind it and a large client base, AP Media specialises in immersive media, virtual production, digital events and video across the region. It is the pick when a brief calls for LED-volume shoots, virtual sets or a large-scale digital event. A production-heavy agency rather than a pure strategy shop.

4. The Bold Creative

Chin Swee Road (central) · branding and design.

A branding and design studio led by two creative directors, The Bold Creative works across brand strategy, communications, advertising, films and graphic design. Its experience skews to building brands for startups and growing companies. A strong boutique choice when identity and design come first.

5. Delitier & Co

Sin Ming · branding and digital.

Delitier & Co is a branding and digital agency focused on refined brand visuals paired with digital strategy. It suits businesses that want a polished look and a clear online plan behind it. A tidy independent option for brand-building work.

6. Construct Digital

Lavender (CT Hub 2) · digital and growth.

An award-winning digital agency, Construct Digital works with clients on growth, digital experiences and data-led decisions. Its strength is performance and experience over traditional above-the-line advertising. A sensible partner for a brand that measures success in the numbers.

7. JAB Design

Kallang (Vanguard Campus) · creative and design SME.

JAB Design is a recognised local creative and design agency, an award winner in the Singapore Enterprise Association's Top 100 Elite and Trustworthy SMEs. That standing points to a steady, established outfit. A dependable mid-size choice for design-led work.

8. I Concept

Paya Lebar · multidisciplinary creative.

I Concept describes itself as a multidisciplinary creative agency working at the meeting point of design, art and technology. That breadth suits briefs that blend creative and interactive elements. Worth a conversation if your campaign needs more than a single discipline.

9. TBWA Singapore

Alexandra Road · global creative network.

TBWA is a global creative network with a Singapore office, describing itself as a radically open creative collective. It brings international scale and disruption-led thinking to large brand campaigns. The pick when you want a global network's reach and creative firepower.

10. UltraSuperNew Singapore

Tyrwhitt Road (Jalan Besar) · global creative agency.

Born and raised in Harajuku, UltraSuperNew is an independent global creative agency with a Singapore presence and a distinctive, culture-led style. It leans into bold, brand-building creative. A good fit for brands wanting work with personality rather than a formula.

11. Blak Labs

Lavender (CT Hub 2) · independent, social-first creative.

Blak Labs is a fully independent creative agency focused on ideas that perform on social feeds and get people talking, sharing and buying. Its single purpose is attention-earning creative. A nimble option when the goal is cut-through content rather than a big media plan.

12. BBDO Singapore

Media Circle (one-north) · global network · blue-chip clients.

The regional hub of BBDO Asia Pacific and part of BBDO Worldwide within Omnicom, BBDO Singapore makes creative content for global brands including Visa, P&G, Diageo, Pepsi and Mercedes-Benz. Its calling card is craft on large, international accounts. Built for major brand campaigns.

13. DDB Group Singapore

Kallang Avenue (Pico Creative Centre) · global network · effectiveness leader.

DDB Group Singapore is the most-awarded Effie agency in the country, ranked No.1 in effectiveness nine years running. That record points to campaigns built to deliver results, not just win creative awards. The pick when proven effectiveness at network scale is what you are after.

How to choose an advertising agency

• Network or boutique. Global networks (TBWA, BBDO, DDB) bring scale, process and blue-chip experience; independents (The Bold Creative, Blak Labs, Delitier) move faster and often cost less. Pick for the size of the job.
• Match the specialism to the brief. Branding and design, social and motion, digital and growth, or full production are all different strengths. Shortlist agencies whose focus lines up with what you actually need.
• Pricing is quote-based. None of these publish rates, so get a written scope and fee proposal, and confirm what is included before you sign.
• Look at the work, not the pitch. Ask to see recent campaigns and results in your category, and check the credentials that matter, awards, effectiveness records and named clients.

Advertising agencies in Singapore: quick questions

What does an advertising agency do?

An advertising agency plans and produces campaigns for a business: brand strategy, creative concepts, copy and design, and the media that places the work in front of an audience. Some are full-service, while others specialise in areas like branding, digital, social or production.

How much does an advertising agency cost in Singapore?

The agencies here all price on enquiry rather than publishing rates, because campaigns are scoped individually. Cost depends on the brief, the deliverables and whether you engage a boutique or a global network. Ask for a written scope and fee proposal up front.

Should I use a global network or an independent agency?

Global networks like TBWA, BBDO and DDB offer scale, process and experience on large accounts. Independent boutiques such as The Bold Creative or Blak Labs are usually faster and more cost-flexible, and strong on branding and social. Match the choice to your budget and the size of the campaign.